Sir Arthur Conan Doyle pre-dated the skirt-swishing, accident-prone pop group Bucks Fizz by almost a century, but in 1888, in his most famous creation, Sherlock Holmes, he generated a model for mental acuity that is relevant today, especially in the field of psychology and popular neuroscience.
What were they thinking?
Maria Konnikova is a top Harvard psychologist and an expert on Holmes, with an exciting, contemporary view of the brain. We were lucky to host her at Books for Breakfast in Soho House yesterday.
Her new book, Mastermind, How to Think Like Sherlock Holmes, is a clarion call for us all to wake up and think before we smell the coffee. By predicting a pleasant olfactory sensation, are you merely executing a mindless verbatim strategy, wandering through existence with a positive bias that blinds you to the real world? Incidentally, self-delusion is seen by Maria as necessary coping mechanism for modern life, as she says, “Its good not to see the world as it is, otherwise you have depression right?”
The book takes examples from Sherlock’s criminal cases, mentally prodding poor Watson to whom most readers will relate, rather that to the controlling cocaine addicted detective, but the point is that we can all learn to keep an organised “brain attic” like Sherlock (probably best to sort out your actual attic first, if you have one) and think with a better, more purposeful mindset.
Thinking like Sherlock Holmes
Paraphrasing Maria’s book, with apologies to psychologist Peter Gollwitzer, here are five tips for staying focused if you running a business plan or a project:
1. Think ahead to your goal
2. Be specific about your metrics
3. Have some if/then contingency plans along the way
4. Write stuff down
5. Consider the consequences of success and failure
Next Month’s Book for Breakfast is Dan Pink, To Sell is Human.